Tips for Deploying Digital Signage in Higher Ed

Don’t forget to consider content when planning for digital signage. According to Cahoy, forgetting content is the number one mistake school make.

“They [schools] look very technically at the displays and the media players and the mounts and so they end up with phenomenal hardware and great computer processing power and then it all gets installed and they look at each other and go what are we going to put on it? That’s where content becomes the driving factor. How are they going to feed the beast?” says Cahoy.

Without content that is both engaging and appropriate, a digital display simply becomes a glorified television.