Tips for Deploying Digital Signage in Higher Ed

Calculating the ROI on digtial singage in education is not always an easy or straightforward task. Sometimes the return is a little more abstract than expected. For example, digital signage can enhance your campus environment giving it a tech savvy appearance that appeals to incoming students.

“A big driving factor behind this is the wow factor,” says Cahoy. “If a perspective student walks into my campus and they look at an old building that has a stodgy smell and paper stuck to the wall they go ‘eh.’ If you build a technology-rich environment, when they’re touring they say this is where I want to go then you could argue ‘hey, over the life of that student I make quite a bit of money.'”