Campus Safety's
Marketing Opportunities

We know that each marketer has unique pain points, so we customize our solutions to meet your exact needs.


  • Benefit from the expertise of our designers and production teams
  • Your content is formatted using a template or a design developed for you
  • Created to fit into the look and feel of our or website
  • Cost is variable
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Campus Safety Banner Ads - Advertorial

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There is no better way to demonstrate your company’s excellence than to win an award that is well recognized in your industry. You will also gain:

  • Recognition in editorial coverage
  • Inclusion in awards section of website
  • Highlight through our social media channels
  • Exclusive rights to use our award winner logo
  • Free downloadable press release template
  • Plus special gala events for select awards programs
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Banner Ads - Audience Extension:

  • Site-based retargeting, serving your ads to our select audience after they leave our site.
  • Optimized technology and near limitless reach improves campaign performance - improving the scale of your impact
  • Your ad follows them as they browse elsewhere on the internet
  • Cost: $2,100 for 100,000 impressions
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Campus Safety Banner Ads - Audience Extension

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Banner Ads - Billboard / Jumbostitial:

  • Billboard:
    • Top of page jumbo leaderboard
    • 978 x 250
    • $100 CPM
  • Jumbostitial:
    • Supersized pop-up ad served at a rate of one per user per day
    • 640 x 480
    • $110 CPM
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Campus Safety Banner Ads - Billboard / Jumbostitial

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Banner Ads - Bottom Takeover:

  • Large rectangle banner appears across the bottom of every page
  • Following the user throughout their site visit
  • Makes an impact on every page
  • Cost: $5,500/ 2 weeks
  • Cost: $10,000/ 1 month
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Campus Safety Banner Ads - Bottom Takeover

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Banner Ads - Standard:

  • Simple, reliable way to drive traffic directly to your site with one click
  • Ad sizes include:
    • Rectangle (300 x 250) - $90 CPM
    • Leaderboard (728 x 90) - $90 CPM
    • Half Page (600 x 300) - $100 CPM
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Campus Safety Banner Ads - Standard

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Campus Safety Conferences:

  • Campus Safety Conferences provide unique opportunities to sponsors including:
    • Face to face interactions and networking opportunities with administrators and public safety officials, technology directors, risk managers, security and law enforcement executives seeking solutions to campus safety challenges
    • On-site training and demonstrations
    • Relationship building and influence over future purchases
    • Establishment of your brand and market presence
  • Learn more about Campus Safety Conferences -
  • Explore sponsorship opportunities - Download Prospectus
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Campus Safety Conferences

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COMPASS Digital Marketing:

Our COMPASS programs are multi-page online funnels that bring prospects through the nurture experience in a single sitting. A COMPASS experience starts with an educational download and ends with a robust email nurturing system.

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Content Creation:

  • Our editors collaborate with you, using their insight on your buyers and their purchasing behavior, to create engaging content for you
  • Costs:
    • 2 pages: $2,500
    • 4 pages: $4,500
    • 8 pages: $7,500
  • Add on lead gen, social media, online posting for an additional cost
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Campus Safety - Content Creation

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Custom Landing Page:

  • An effective landing page is pivotal in the success of your S.T.E.P. campaign
  • Let our experienced designers create yours
  • Cost: $2,000
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Campus Safety - Custom Landing Page

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HUB Pages:

Create a HUB for your brand on the Campus Safety website. This page will gather all of your most important company information, including:

  • Articles about your business
  • Press releases and news
  • Customer testimonials
  • Video interviews
  • Other customizable content
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INCITE Nurturing:

Three-month lead nurturing program to bring prospects to the point of action. Program includes creation of a product category download and custom article as well as a 4-step nurturing process:

  • Email #1 – deliver the product category download
  • Email #2 – discuss advertiser’s related product with link to custom article on our site
  • Email #3 – dive into more detail on advertiser’s product with links to your site and product brochure
  • Email #4 – invite respondents to schedule a call to learn more with custom landing page and scheduler
  • Cost: $11,500
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Campus Safety - INCITE Nurturing

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Internet Solutions:

    All-inclusive packages that deliver robust marketing programs all year long, including:

    • Editorial newsletters
    • Product Showcase emails
    • Featured Product email
    • Native advertising
    • Website banners
    • Webinars

    Costs range from $32,430 to $56,200 annually.

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  • Generate qualified leads
  • Leads contain multiple data points
  • Program includes email promotion of your white paper to CS audience
  • Whitepaper remains on until the lead minimum is fulfilled
  • $55 per lead
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Native Advertising:

  • Features your content on our site and in our newsletter
  • A teaser (the native ad) is included in a newsletter driving readers to your content which has been integrated into the editorial design of the site
  • Cost: $1,400
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Campus Safety - Native Advertising

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Newsletter - Editorial:

  • Features 2 rectangle ad positions
  • Reaches over 25,000 subscribers
  • Cost: $1,400
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Campus Safety Newsletter - Editorial

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Newsletter - Featured eBlast:

  • Branded, dedicated email
  • Features your product, service, event, case study or video
  • Gives you 100% share of voice
  • Reaches over 25,000
  • Cost: $4,000
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Campus Safety Newsletter - Featured eBlast

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Newsletter - Product Showcase:

  • Featuring only products/services, this newsletter is a great way to highlight your products with a brief description, image and link
  • Reaches over 25,000 subscribers
  • Cost: $1,400
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Campus Safety Newsletter - Product Showcase

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Podcast Sponsorship:

  • Sponsor our podcast with either a pre-roll ad or a 15-minute interview as part of the show.
  • Gain visibility alongside our editors and industry luminaries as part of this highly popular podcast.
  • Sponsor message: $750/each or all 12 for $6,000
  • 15 - minute segment: $1,500/each or all 12 for $12,000
  • CUSTOM topic: $2,000/each for 15-minute segment
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  • A quick and easy way to collect information from our readers as well as leads.
  • The quiz is embedded in an article page on our site
  • You provide the questions and response options
  • You can choose to ask for contact information from respondents
  • We provide you with the full data at the completion of the quiz
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Research - Custom Surveys:

Surveys are a great way to learn about your market’s priorities and needs. With a custom survey, you can address a topic of your choice.

We offer Silver, Gold and Platinum packages depending on the number of questions you would like to include, the number of desired responses, and how you would like to promote the survey results.

Cost varies: $13,000 - $35,000

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Research - Deep Dives:

  • Sponsorship of this in-depth research and analysis on a featured technology is an all-in-one program including:
    • Full analysis and research on all aspects of a featured technology
    • Your question added to our audience survey
    • Exclusive access to the resulting research report
    • Editorial contribution to a “crowd sourced” article
    • Comprehensive coverage of results online and in video
    • Cost: $6,000
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S.T.E.P. (Social Targeting Extension Program):

  • Reach our engaged audience which on Facebook alone is 220,000
  • Can be expanded to look-a-like audiences of over 2 million contacts
  • Customizable campaigns including design, implementation, monitoring, and optimization with the support and guidance of our certified social media strategists
  • Pair it with a Sweepstakes program or Custom landing Page for enhanced results (additional costs apply)
  • Facebook: $55 CPM
  • LinkedIn: $150 CPM
  • FREE Download - Harness the Power of Social Media
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Campus Safety - S.T.E.P. (Social Targeting Extension Program)

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S.T.E.P. for YouTube:

  • Target our proprietary Campus Safety audience on YouTube with YOUR message and link
  • YouTube skippable ads mean you are only charged when someone watches at least 30 seconds of your video or clicks on the ad
  • $5 per interaction
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  • Enhance your S.T.E.P. program with a sweepstakes
  • Targets our S.T.E.P. audience, eliminating unqualified sweeper entries
  • You supply the prize; we handle the legalities, prizing and deliver the data
  • Add $2,500 to your S.T.E.P. campaign
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Campus Safety - Sweepstakes

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Targeted List Rentals:

  • Get your customized message to our qualified audience; email or postal
  • Promote your products, services, events or case studies
  • Rent the whole list or narrow it down demographically, geographically, by buying influences, job function, or industry.
  • View Campus Safety List Rental Data Card
  • Cost: Email: $400 CPM; Postal: $140 CPM
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Campus Safety - Targeted List Rentals

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Technology Spotlight:

  •’s related content is channeled and connected with your company and its products/services on the entire top-fold of every page
  • Sponsorship logo on each spotlight article for a 2-week period
  • Add on promotion of your downloadable documents for lead gen
  • Executive Q&A on trends, your focus, etc.
  • Co-Sponsorship: $2,600
  • Sole Sponsorship: $5,000
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Campus Safety - Technology Spotlight

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Thought Leader Package:

We'll work with you to create content once through a video Q&A and turn it into a whole wealth of marketing initiatives, including:

  • Native ad
  • Featured eBlast
  • STEP ads
  • Prices range from $4,500 to $10,000
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Tradeshow Packages:

  • Coverage extends for 3 weeks before, during and after the show
  • Across multiple platforms: online, video and social
  • GSX and ISC West
  • Value: $12,000
  • Cost Varies: $2,500 - $8,000
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Campus Safety - Tradeshow Packages

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  • Executive Q&A, site visits, product promotion, booth tours and testimonials
  • Our professional video team can create and customize
  • Costs vary
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Campus Safety - Videos

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Virtual Event Promotion:

Planning your own webinar or virtual event? Let us help drive registrations from our audience!

  • Premium:
    • 50,000 STEP impressions, national or geofenced
    • List rental - 1x email use to 5000 names, national or geotargeted
    • Web interview with editor (recorded)
    • Site listing of event
    • Editor post in social media
  • Standard:
    • 50,000 STEP impressions, national or geofenced
    • Site listing of event
    • Editor post in social media
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Virtual Product Launch:

Can’t launch your product at an in-person event? We can help make your virtual product launch a success!

  • Premium Package:
    • Featured Product eBlast
    • 50,000 STEP impressions
    • Web Conference Interview with editor (recorded)
    • Product post to website
  • Gold Package:
    • 50,000 STEP Impressions
    • Product Showcase email
    • Web Conference Interview with editor (recorded)
    • Product post to website
  • Silver Package:
    • 40,000 STEP Impressions
    • Product Showcase email
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Webinars: Educational Series

  • Critical campus safety topics normally draw hundreds of attendees
  • Branding before, during and after the webinar with logo inclusion on all promotions and slides
  • Single webinar: $4,000
  • Sponsorship for the full series also available
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Campus Safety Webinars - Educational Series

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Webinars: Thought Leadership

  • Exclusive right to all leads
  • Developed and executed by sponsor and CS staff
  • Promoted on in ads on the webinar page, dedicated emails and in a supportive editorial article
  • Sole Sponsorship: $11,500
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Campus Safety Webinars - Thought Leadership

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