The ‘Roadshow’ Approach to Developing Campus Stakeholder Buy-in

Here’s how one security manager fosters stakeholder support for her department and programs.

As campus protection professionals, you probably have some great ideas on ways your healthcare facility, institution of higher education or school district can improve security. However, if people aren’t familiar with your security department and the valuable services it provides, you can’t expect your ideas to gain traction, let alone be implemented.

That’s why it’s critical to develop support for your security, public safety and emergency management programs from your stakeholders. Depending on your organization, your stakeholders could be the hospital C-suite, university president, school district superintendent, nursing department, custodial staff, faculty, administrators, residence life, coaching staff, students, parents or even the surrounding community. The list of potential stakeholders, both on and off campus, is practically endless.

At the Great Conversation in Security that took place in Seattle March 4-5, I spoke with Grant County PUB Security Manager Fallon Long about how she was able to successfully garner buy-in for her security department’s initiatives in her former position with the Seattle Cancer Care Alliance. She embarked on what she calls “Roadshows” to not only foster support, but also listen to her organization’s various stakeholders to identify their needs and concerns so her department could address them.

In this interview with Campus Safety, Long describes the roadshow concept and how hospital, school and university protection professionals can apply it to their programs.

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About the Author

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Robin has been covering the security and campus law enforcement industries since 1998 and is a specialist in school, university and hospital security, public safety and emergency management, as well as emerging technologies and systems integration. She joined CS in 2005 and has authored award-winning editorial on campus law enforcement and security funding, officer recruitment and retention, access control, IP video, network integration, event management, crime trends, the Clery Act, Title IX compliance, sexual assault, dating abuse, emergency communications, incident management software and more. Robin has been featured on national and local media outlets and was formerly associate editor for the trade publication Security Sales & Integration. She obtained her undergraduate degree in history from California State University, Long Beach.

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