HID Global Introduces HID® ELEMENT Card Printer

The printer offers high-resolution, UV inkjet printing, optional laser engraving, and an array of encoding options, says the company.

HID Global, an identity solutions provider, debuts its HID® ELEMENT industrial card printer/encoder/laser engraver.

The HID ELEMENT printer is said to be suited for high-cycle requirements and is modular and scalable. It offers high-resolution, UV inkjet printing, optional laser engraving, and an array of encoding options to meet a broad range of credential program requirements, according to the company.

The printer is part of the HID ELEMENT product line, described as a heavy-duty, fully modular desktop-based card personalization portfolio that establishes a new category for mid-range and high-volume market segments.

“From government entities to financial card issuers and service bureaus, customers around the world have unique card personalization and issuance requirements where traditional direct-to-card printers and large production machines may be too cost- or space-prohibitive,” said Craig Sandness, Vice President and Managing Director of Secure Issuance with HID Global. “By bridging the gap between desktop printers and central issuance machines, our HID ELEMENT product line pioneers a new approach for delivering a host of highly configurable options that address current and evolving customer challenges.”

Additional benefits of the product line include:

  • Low total cost of ownership — HID ELEMENT is said to deliver the lowest cost-per-image over standard, ribbon-based desktop Direct-to-Card (DTC) or retransfer card printers and a lower TCO than feature-comparable central issuance systems.
  • Modularity in a desktop — HID ELEMENT offers the flexibility to purchase UV inkjet printing and laser engraving systems either together or as separate, stand-alone units to meet unique card program requirements.
  • Ease of use — HID ELEMENT is as easy to use as standard DTC and retransfer desktop printers but with the modularity, power and throughput speed to rival central issuance, says the company.

For more information, visit hidglobal.com.

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