Exhibit C – List of Resources to Consider
- Communication tools and infrastructure
- Mass notification system(s) addressing multiple modes
- Sirens
- PA Systems
- Text messaging
- Voice call messaging
- Digital signage
- “Blue Light” phones
- Monitors
- CCTV
- Radio
- Redundant/Highly available web site with easy access for rapid updates
- Capacity and coverage of telephony
- Mass notification system(s) addressing multiple modes
- Campus Safety
- Transportation resources
- Up to date contact database/directory with proper access
- Emergency collaboration and response management tools
- Local first responders
- PR and communications
Exhibit D – Marketing Best Practices for Rave Alert
- Admissions. During the admissions process, capture key student data like preferred email address and mobile phone number and upload it to the Student Information System (SIS), which can then be uploaded to the school emergency notification system. Schools embed registration into admissions and other administrative processes see compliance rates up to or exceeding 95%, while those that rely solely on “marketing” typically see results in the 40-50% range.
- Orientation. Register students for Rave Alert during student orientation sessions, when students are taking care of their campus IDs and getting access to campus systems. If there is a presentation or material on campus safety and security, make sure the Rave Alert service is featured prominently within it, along with instructions on how to register.
- Move In. Encourage student registration so that students can receive channel information and narrowcast alerts pertaining to their residence halls. Instruct resident advisors to encourage registration and create Rave channels for their RA groups to use for communication during the school year.
- In Class. Encourage faculty to set up a Rave channel for each class and ask or require students to register and opt in. (If you are using Rave’s optional Blackboard Building Block integration, Rave maps channels to Blackboard courses automatically, and this provides additional incentive for students to use alerting and keep their contact information up-to-date as well.)
- School fair and school activities. If there is a school fair promoting school activities, have a physical presence there so that the Rave Alert service is recognized as a school resource.
- Get the word out to parents. Publicize the availability of alerts to parents and advise parents to emphasize usage of the system.
- Posters. Promote the alert service by putting up posters describing the service in key locations on campus.
- Flyers. Create flyers as handouts to be included in school informational packages.
- Direct mail. If practical, stuff student mailboxes with postcards promoting the service.
- Email. Use periodic mass email campaigns to remind students to register and/or keep their contact information up to date.
- School newspaper. Run a story on the school’s purchase and/or adoption of Rave Alert as an addition to the school’s emergency response capability.
- Web presence. Incorporate references to the school’s alert service key web pages that are accessed regularly by students, including potentially the school’s homepage, webmail login page, SIS or course management system homepage, etc.
- Text messaging. If student mobile contact information has been collected outside of Rave Alert and uploaded into the system, Rave Alert can be used to send these students a text message encouraging them to register and validate their phones.
Rave’s Student Marketing Toolkit includes a number of communication templates that can assist you in crafting messages to the campus population.
For more information, visit Rave Wireless at
www.ravewireless.com
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