Watch: Creating Effective Tornado Warning Messages

Published: July 9, 2013

In this video, the Missouri StormAware explains the National Weather Service’s experimental use of impact-based language to describe tornado and severe thunderstorm warnings. The NWS hopes to better communicate to the public the potential danger of particularly powerful storms.

Watch the video.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series