While the online and social media landscape is constantly changing, social media undoubtedly continues to play an integral role in campus life. It plays a critical role in informing, engaging and interacting with a campus during a crisis and has quickly become the primary news source for many.
Because of social media’s growing presence and usage, organizational leaders must stay up-to-date on best practices for using different social media platforms to relay relevant and vital information during an emergency.
Whether your campus is a hospital, K-12 school or university, your community members’ safety should be of utmost importance. Social media can help get you there.
FEMA offers a free online course that introduces participants to best practices for using social media in emergency situations. It includes tools, techniques and a basic roadmap to build capabilities in the use of social media technologies within emergency management departments, according to the site.
Once you complete the informative course, there is a 28 question exam to test your learned knowledge.
Here is a 10 question sneak peek of the exam to give you an idea of what to expect if you choose to take the full course — which, by the way, counts as 0.3 CEUs!
Also, check out this article on best practices for using social media before, during and after a crisis from crisis manager author Rick J. Kaufman.