MySpace Launches Online Safety Program

LOS ANGELES – The National Center for Missing and Exploited Children® (NCMEC), the Advertising Council and News Corp., parent company of Fox Interactive Media and MySpace, announced a joint effort to promote online safety through the deployment of a series of national public service advertisements (PSAs).

The PSAs, part of an ongoing Ad Council campaign, began running April 10 through News Corp.’s broad network of distribution channels and are designed to raise awareness about Internet safety and education.

The campaign is part of an ongoing, industry-wide effort led by MySpace, Fox Interactive Media and News Corp. to work with leading advocacy organizations to develop safety curriculum and educate the public on online safety.

Sponsored by NCMEC and created pro bono by ad agency Merkley & Partners, the PSAs are designed to educate parents and guardians about measures they can take to better protect their children online, and to educate teens on how to be smart and maintain safe online relationships. The PSAs direct parents, guardians, and teens to visit www.cybertipline.com to learn about safe and responsible use of the Internet, as well as how to report threats.

The PSAs will air on primetime on FOX, and across Fox Interactive Media’s network of Web sites including MySpace, FoxSports.com, IGN.com, Fox.com, AmericanIdol.com, Rotten Tomatoes and AskMen. The PSAs will also air on the 28 Fox Networks Group broadcast, cable and satellite services. Fox broadcast and cable networks running the campaign will include FOX, FX, National Geographic channel, Fox Movie Channel, Fox Reality, FUEL TV, FSN, SPEED, Fox College Sports Atlantic, Fox College Sports Central, Fox College Sports Pacific, Fox Soccer Channel and (in Spanish) on Fox Sports en Espanol. All Fox-owned-and-operated regional sports networks will likewise televise the PSAs. Additionally, Fox All Access radio and the New York Post will run the campaign.

For more information about NCMEC, call its toll-free, 24-hour hotline at (800) THE-LOST or visit its Web site at www.missingkids.com.

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