Twitter Comes of Age for Law Enforcement
The Boston PD increased its Twitter following by more than 500% after the Boston Marathon bombing.
One of the most lasting lessons that came out of the way law enforcement handled the Boston Marathon bombing came in the Twitterverse, where the Boston Police Department provided a clear beacon for using the social media platform.
The Boston PD’s public information bureau steadied the nerves of its rattled city with its constant stream of Twitter updates about the bombing, manhunt, and eventual capture of the remaining suspect.
She set the record straight about the reported arrest; offered the first image of Dzhokhar Tsarnaev; and relayed this joyous news: “CAPTURED!!! The hunt is over. The search is done. The terror is over. And justice has won. Suspect in custody.”
In the process, the agency added nearly 300,000 new followers and has become the most followed law enforcement agency on Twitter.
Fiandaca provided a model for the possibilities of Twitter for law enforcement during a critical incident, as agencies continue to explore the possibilities of a social media platform inspired by the clipped, coded messages of public safety dispatchers.
In late April, “web intelligence” firm Bright Planet offered a deep dive into how police agencies are using Twitter. Nearly 3 million people are following the 772 active law enforcement accounts. The most common types of tweets from agencies report “police activity updates” and traffic alerts, according to research presented in an infographic.
The Boston PD’s Twitter feed (@Boston_Police) had 332,219 followers as of the time of the study. In the days following the bombing, the agency increased its number of followers by 514 percent from 54,087 on April 2.
Other top-followed agencies include the Masachussetts State Police (32,502 followers), Baltimore PD (31,256), Seattle PD (29,469), New Jersey State Police (22,758), and Kansas City PD (21,230).
Paul Clinton is the Web editor for Police magazine.
If you appreciated this article and want to receive more valuable industry content like this, click here to sign up for our FREE digital newsletters!
Leading in Turbulent Times: Effective Campus Public Safety Leadership for the 21st Century
This new webcast will discuss how campus public safety leaders can effectively incorporate Clery Act, Title IX, customer service, “helicopter” parents, emergency notification, town-gown relationships, brand management, Greek Life, student recruitment, faculty, and more into their roles and develop the necessary skills to successfully lead their departments. Register today to attend this free webcast!