Emergency Alerts

As I See It: Multiple Modes of Mass Notification Make Sense

Recent tragic events have shined a giant spotlight on college campuses’ crisis communication tools and their limitations. While it is extremely challenging to prepare for every crisis situation, multichannel communication tools significantly improve a campus’ ability to reach its community in the fastest, most efficient and effective method possible. As such, these tools must be a cornerstone of any prudent college or university crisis response plan.

Read: Communications: The Key to Crisis Response

Communications: The Key to Crisis Response

Communications can be a campus’ greatest asset or biggest vulnerability. Long before an emergency occurs, universities, schools and hospitals should plan on how they will deal with the media, employees and public during and after an incident. If they wait, irreversible damage to the reputation and life of the institution could result.

Read: News Watch Special Report: Virginia Tech Aftermath

News Watch Special Report: Virginia Tech Aftermath

Read: Safety Zone: Initial Lessons Learned From the Virginia Tech Tragedy

Safety Zone: Initial Lessons Learned From the Virginia Tech Tragedy

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