What’s In Store for Campus Security Technology in 2017?

Here’s what experts have to say about this year’s security technology market.

Security Markets

Angela White, Executive Vice President, Central 1 Security; President, Electronic Security Association (ESA)

Angela White

On the commercial side, I believe many of the promises of video analytics and their business intelligence applications will come to fruition in 2017. Video is an increasingly important part of our lives, and the market is projecting strong growth rates for the foreseeable future.

Additional stakeholders are becoming more important in security integration decisions. For example, in a retail setting while camera placement decisions used may still be a focus as a theft deterrent, we should consider engaging with marketing, HR, loss prevention and IT to add more value to the relationship.

We have solutions for all of these functional areas that are more cost effective than ever before.

Peter Boriskin, Vice President of Commercial Product Management, ASSA ABLOY

Peter Boriskin

The latest developments in wireless technology, including near real-time communication, enable more comprehensive security in the education market, at a lower price point and with greater ease than ever before.

In the past, mechanical locks on doors were often the best the security industry could do. Even then, schools were not able to keep their classrooms and facilities properly secured in many cases.

With wireless, we now have an opportunity to address that issue in a new way without the infrastructure, and its associated costs.

Rob Simopoulos, President, Advance Technology

We are seeing continued technology upgrades within the healthcare market. Many healthcare organizations are investing heavily in new security technology solutions that help protect employees, visitors and patients.

With the rapid deployment of Real-Time Location System [RTLS]-grade wireless networks within these facilities, end users are looking for solutions such as patient protection and staff duress to piggyback on these platforms.

In addition, we are seeing a number of SOC [security operation center] build-outs occurring in smaller hospitals where new video walls are being deployed for command and control by security officers and other stakeholders.

These video walls are displaying all interrelated security and operational software in one place, providing keen situational awareness across campus.

Business & Operations

Pierre Racz, President & CEO, Genetec

Pierr Racz

Cyber responsibility will be one of the biggest challenges we will experience in the next year. Ensuring cybersecurity is not simply a device problem; it’s a lot more involved than simply telling the IT department to make sure that devices are properly secured.

The responsibility has to be taken by the companies who sell, install and operate the technology. 2017 will be a year of awareness about cybersecurity and accountability. The burden of responsibility needs to rest with the people who make us think we are secure when in fact we are not.

We have precedent in the past, when facilities were successfully sued for giving the public a false sense of security after installing fake video cameras. There was a well-reported case of a woman who was assaulted in an underground parking garage – she ran in front of a fake security camera, waved arms and asked for help.

Because it was a fake camera, no one came to her rescue and she was assaulted; subsequently she successfully sued the owner of the parking garage.

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