MSRP: varies
PRODUCT SHIP DATE: 4/18/2014

The Social Sentinel™ service helps campus safety and security officials reach their communities in the cloud – extending their safety and security initiatives to the digital space.
The service is composed of two parts: the first helps officials increase their awareness and management of potential threats shared on publicly available social media sites; and the second helps improve community access to safety and security information via a campus-branded mobile app. Combined, the service offers a comprehensive strategy for being part of the safety conversation.
The social media monitoring service scans the public digital cloud 24/7/365 for indicators of harm and violence to ensure that universities and colleges have access to information about potential threats, crimes committed, behavioral concerns, and even gauge event-based crowd sentiment for safety. The mobile app serves as a destination where the community connects directly with the public safety team to request assistance, share safety concerns, and report crimes using text, pictures, and video. The public safety team uses the app to build a relationship with faculty, staff, students and visitors – sharing their expertise, guidance, specific campus safety information (including maps, Title IX, Clery Act, emergency management guides) and services, while reinforcing their relationship with the community.

• Accept tips about criminal and behavioral concerns from community members via video, pictures, and text.
• Provide community members and visitors with personal safety information (available even when smartphones aren’t connected) such as campus safety maps, crime and safety reports (e.g., Title IX processes and procedures; Clery Act data and reports), lifesaving instructions and tips, emergency management guides, and contact information.
• Automatically gather, assess, and manage information publicly available on social media sites 24/7/365 to identify potential threats, crimes committed, behavioral concerns, and even gauge crowd sentiment at events so that on-the-ground teams are positioned to ensure public safety.

Built by nationally recognized campus safety and security experts, the Social Sentinel service gives campus safety and security teams a digital beat cop. It puts ears on the ground, helps personalize the relationship, gives the community an easy means to interact with officials, and affords an opportunity to be within arms’ reach of someone in need. It helps safety and security teams participate in the social conversation by efficiently identifying potential threats of self-harm and acts of violence targeted at facilities, staff, and students through publicly facing social media.

 

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