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University Security

Editor's Desk: Consumer Media Misses the Mark With Virginia Tech

By Robin Hattersley Gray | May 01, 2007 | Comments (0) | Post a comment

Like all Americans, I was deeply saddened and shocked by the scale of the human tragedy that occurred at Virginia Tech April 16. This massacre will undoubtedly change our country’s outlook on campus safety and security.

My sadness and shock, however, turned to disappointment, frustration and, at times, disgust upon hearing about how some of my fellow journalists had covered the shootings. First, there seemed to be many who felt the immediate need to blame the university and its police department for how the case was handled, despite the fact that the investigation was ongoing and the information available was incomplete at best. True, the inquiries that are currently being conducted may uncover problems that need to be rectified. Still, I was disappointed that some of my media brethren succumbed to the temptation to pontificate, regardless of the evidence known at the time.

Second, as I was interviewed by several news organizations, it became apparent that some were frustrated by my unwillingness to give pat answers regarding the very complex challenge of campus safety and security. It appears American campuses have a serious public relations problem; the result being that most people have no clue what is involved with college and school law enforcement and facility protection.

Maybe I should attribute this phenomenon to our fast-paced society and its thirst for quick and easy solutions. Perhaps it’s because we are so accustomed to sound bites that we leave little room for thoughtful, methodical and meaningful discussions of this and other important topics.

What really fueled my ire, however, was the televising of Cho Seung-hui’s video. By doing this, we gave Cho the 15 minutes of notoriety he craved. What’s worse is now others will probably emulate him. Indeed, since the Virginia Tech shootings, there have been many threats against campuses by deranged individuals claiming their attacks will be even “bigger and better” than what happened April 16.

Most disconcerting of all was the fact that while these sound bites and videos were airing, some of the core problems facing campus law enforcement were not even mentioned. In particular, three issues come to mind: 1. The disconnect that often occurs between campus administration and law enforcement; 2. Officer recruitment and retention issues; and 3. The struggles many campus law enforcement agencies experience when trying to find the resources to support their safety and security initiatives. Although I don’t know if these struggles apply to Virginia Tech, I hear from many of you that these issues are your biggest challenges.

Now don’t get me wrong — there were many news organizations that did an excellent, responsible job of covering the Virginia Tech tragedy and were willing to look, albeit briefly, at some of the complexities of campus safety. It is my hope that this coverage will drown out the sensationalistic fervor and educate the public and media about the challenges associated with protecting a campus. The lesson our society will hopefully learn is that we must take campus safety much more seriously and give it the support it deserves. That is, of course, if those outside of campus law enforcement can stay focused long enough for universities and colleges to achieve meaningful progress in securing their communities.

Whatever the outcome, April’s tragedy has led me to develop an even greater respect for what Campus Safety readers do everyday. It can be a “damned if you do, damned if you don’t” type of job. If you overreact, some may call you a fear monger. If you underreact, others may claim you are trying to hide the truth or are incompetent. It’s a delicate balance that is very difficult to achieve. I applaud you all.

Robin Hattersley Gray is executive editor of Campus Safety magazine and can be reached at robin.gray@bobit.com.

For the unabridged version of this article, please refer to the May/June 2007 issue of Campus Safety magazine. To subscribe, go to https://secure2.bobitweb.com/campussafetymagazine/subscribe/.

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